Vapore

“Vapore” is a new premium spirits brand created in Vižinada, in central Istria. The name comes from the Italian word for steam, which is a key element in the distillation process, while at the same time referring to the legendary narrow-gauge railway line Parenzana, which once ran through Vižinada. Our task was to develop the visual identity for the new brand.

The visual identity is based on a fusion of a steam engine and a distillation still, inspired by the aesthetics of the Industrial Revolution and the massive metal structures of the era, featuring visible rivets. The bottle interprets a distillation still: its upper part takes on the form of the still, while the transparent section reveals the distillate, emphasising authenticity and creating the impression that it is consumed directly from the still. The label is made of metal elements joined by rivets, while the logo is executed in a stencil style. The packaging system uses three colours inspired by the materials of distillation stills, aluminium, copper, and oxidised metal, differentiating the distillate categories while creating a distinctive, functional, and cohesive identity.