Pula sport d.o.o. is a company that provides services of managing, maintaining and construction of sports and other facilities of the city of Pula. It covers a wide spectrum of sports and its „grounds“, from swimming pools and different halls adapted to various activities, to stadiums, running and walking tracks, multi-functional playgrounds, etc. Our goal was to redesign the visual identity of this company.
With this new visual identity we have tried to present the company in a modern way while at the same time clearly demonstrating a wide spectrum of business activity and different sports that it offers to its fellow citizens. Despite the fact that this institution is an intermediary in sports and we are not able to present it through the dynamics of movement, we wanted to assimilate the idea of sports itself in the visual identity. This has been achieved by using parts of sports grounds that this company maintains. The point in which the graphic lines from the ground intertwine, each one of them representing a certain sport, has become a new Pula sport center logo and also the leitmotiv of the entire visual identity.