70 Years of the Rovinj Tourist Board

The Tourist Board of the Town of Rovinj-Rovigno, founded in 1953, celebrated its 70th anniversary on May 18, 2023. An exhibition showcasing the key moments in the city’s tourism development was organized, accompanied by promotional materials highlighting the destination’s attractions. Our task was to design a special anniversary logo to be applied across various materials.

We wanted to infuse the identity of the local tourist board with the city’s own history, which we chose to do through its coat of arms. The Coat of Arms of the City of Rovinj-Rovigno features a distinctive red “ribbon” at its center, which we incorporated into the Tourist Board’s logo. This “ribbon,” in its shape, resembles the number seven. We designed the number “70” in black, with the red ribbon from the coat of arms forming the upper part of the seven.