Bora Nera

Bora Nera is a specialty coffee roastery and tasting room in Vodnjan that brings the world of coffee closer to people through carefully selected beans, expert roasting, and coffee tastings, celebrating the diversity of flavors and the rich heritage of coffees from different regions around the world. Our task was to redesign the visual identity so that it clearly communicates the origin of each coffee variety at first glance.

We chose to use ethnographic patterns and textures characteristic of the countries from which each coffee originates. We conducted research to select visual elements that authentically represent each country of origin. In addition to the textures, each country was assigned a distinctive typographic style that further emphasizes its identity. This resulted in recognizable labels that clearly communicate the origin of each coffee while functioning as part of a unified product line. The standardized lower section of the label ensures consistency and clarity of information, while the outlines of the countries of origin are subtly integrated into the packaging as a unifying element of the concept.