Aqua Maris box

JGL develops innovative pharmaceutical products such as Aqua Maris, a healing aerosol, born when three legendary forces meet off the Adriatic coast: rugged karst mountains, cleanest Adriatic sea and relentless Bora wind. Our task was to create a graphic design solution for a special edition box, created for the purpose of product promotion.

Considering the three forces that shaped Aqua Maris, we wanted to simulate the impact of a wave on the Adriatic coast through two moments: just before the wave hits and during the actual impact. It is precisely at the point of impact that the product emerges. The double-opening design creates an interactive experience for the consumer, allowing them to decide when the wave will strike. Upon opening the page, alongside the product, the customer is greeted with the text: “Experience the healing qualities of the Adriatic Sea in Aqua Maris aerosols.”