Istriana - Centuries of Istrian Tradition in Every Drop.
E Pluribus Unum produces brands that revive and nurture the tradition of olive oil production on Istrian soil. They are custodians of 3,000 organically grown olive trees, and their aim is to provide olive oil lovers with an authentic Istrian experience. Extra virgin olive oil “Istriana” is an organic blend made from a selection of Leccino and Pendolino olives. Our task was to find a conceptual solution and design the packaging of this special olive oil.
The “Istriana” box emphasizes the connection with the past through the authentic shape of the Roman amphorae used on Istrian soil to store olive oil. Ever since the era of the Roman Empire, the Istrian olive oil has been mentioned as a synonym of quality. With the fall of the Empire, Istria no longer enjoyed the reputation it had during the Roman period. However, in the 90s, it gradually reaffirmed its status as one of the world’s best olive growing regions, by meeting all the requirements for creating top quality olive oil. Just like the excavated and then re-assembled fragments of the red amphorae, the olive growing tradition in Istria was given a new life. The bottle artwork represents meaningfully re-assembled ancient clay pieces, while the orange tone of terracotta on the packaging came from actual Istrian soil.