Decorai - Wings for your style

The Dobar partner company started its activity in 1992 with a modest offer of products for flower arrangements. 24 years after its establishment, it has evolved into a company that offers solutions for complete interior decoration and has established itself as an expert in decorations in Croatia and beyond. As the company prepared to enter the foreign market, it needed to create a new brand that the foreign market would understand. Our task was to rebrand the existing logo, but also to design a new brand.

The existing logo included two elements, a tree and a bird. By extracting these elements, we obtained two logos, so Dobar partner remains a tree, while the new brand becomes a bird and is called Decorai. The new tree is adorned with several decorations from different subcategories, reminiscent of fruits hidden in the crown of the tree. Depending on the subcategory, the bird on the second logo also holds these fruits/decorations in its beak. It has taken them from the Dobar partner tree and decorated its nest, i.e. its home, with them. This indicates that Decorai was created from Dobar partner.