Dr. Martin Horvat Hospital for Orthopaedics and Rehabilitation

With the opening of its new children’s department, the Dr. Martin Horvat Hospital for Orthopaedics and Rehabilitation in Rovinj brings together all the specialised healthcare services needed by its youngest patients with neurodevelopmental risks and developmental difficulties. Our task was to develop the signage and illustrations for the newly opened department, tailored to the needs of its youngest users.

The visual identity is inspired by Rovinj’s natural environment and its flora and fauna, creating a welcoming and stimulating setting that softens the experience of a hospital environment. The three floors represent different parts of nature: the underwater world on level -1, the land world on the ground floor, and the world of clouds and flight on the first floor. The illustrations combine simple geometric shapes into motifs inspired by Rovinj’s flora and fauna. Signage occasionally extends beyond its usual boundaries, becoming part of the story: motifs emerge from the walls, while interactive elements inspired by tactile exercises for motor development are integrated into the corridors. The system was developed in collaboration with hospital specialists and tailored to children with developmental difficulties, using simple shapes, soft lines, and a calming colour palette.