Abracadabra - Istrian Puppet Theatre Festival

Abracadabra is a puppet festival dedicated to bringing the magic of puppet theater and the art of puppetry closer to audiences of all ages. The festival strives to engage the local community, especially schools and kindergartens, by introducing them to cultural content through puppetry as a unique theatrical form.

Our task was to create attractive promotional material, focusing primarily on flyers.

We wanted this seemingly simple promotional tool to stand out by being interactive and engaging on its own. To achieve this, we transformed the festival program flyer into a "talking puppet," allowing both children and adults to play and create their own puppet shows with minimal effort.

Each flyer includes the festival program in one of three languages, Croatian, Italian, and English, with a unique character representing each language. Staying true to the festival’s magical essence, the word "Abracadabra", often associated with stage magic, perfectly captures the transformation of an ordinary flyer into an interactive puppet, combining simplicity with creativity.